In its first month of release, Blizzard’s controversial new mobile game, Diablo Immortal, generated nearly $50 million in reported revenue from 10 million downloads. Even as debate and reviews swirled around the free-to-play RPG, data shows that the game has grossed at least $1 million a day since launch.
As first reported by Mobilegamer.bizAppMagic’s data seems to indicate that Blizzard Diablo the spin-off is making money. According to the data, in the first week of the game, it was downloaded 6.85 million times. On July 3, that number jumped to 10.35 million downloads. And while all of those players probably didn’t stay or spend the money, enough players did on June 11. Immortal racked up $2.4 million in revenue, its best day yet. 30 days after release, Immortal won $48,988,970, according to data from AppMagic.
Keep in mind that not all of these numbers include the PC version of the game. Additionally, AppMagic’s data is based on what developers earn after Apple and Google take their cuts. So with that in mind, it’s very likely that Diablo Immortal’Total revenue is much higher than the $48.9 million reported by this data. For many of you reading this, this is probably not the news you wanted to hear.
Diablo Immortalhad to walk a rough road since it was announced. Things only got worse after its release. Many have expressed concerns about the game’s in-app purchases and the amount of money a player would apparently need to maximize their character and gear. At least a streamer spent way too much money proving how rare and difficult it is to get the best gems in the game. For its part, Blizzard has remained silent for the most part, probably counting its money and developing Diablo IV.
Me? Although I recognize some of the absurd drop rates in Immortal, he remained a perfect time killer for me. And now that my fiancée has picked up the game on her new phone, we relax in bed when we wake up for the first time on the weekends and slay demons together for an hour or two, like any good couple should. I haven’t gotten a five star gem yet, but I don’t care either.
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Still, my ability to enjoy the game separately from its in-game store doesn’t change the fact that absurd drop rates and messy in-app savings aren’t what many gamers are looking for. (Hell, to be clear: that’s not what I want either!) And some countries are fighting back, which leads to matches…including Diablo Immortal himself-delay or even cancel their outings to avoid anti-loot box legislation and restrictions.
All of this has raised questions about what to expect next year. Diablo IV. Blizzard says it will only include “cosmetic” microtransactionsbut even that might be too much after the controversy Immortal.
