Electronic Arts received an overwhelmingly negative response to a tweet that appeared to poke fun at people who “only like to play single player games”.
On Thursday, publisher FIFA and Battlefield gave their own spin on a popular meme, posting, “They’re a 10 but they only like to play solo games.”
The post, while likely intended as a light-hearted joke, received an overwhelming negative response in its more than 7,000 replies.
Jacksepticeye, the Irish YouTuber with nearly 30 million subscribers, wrote: “They are a 10 but thought this tweet was a good idea.”
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Developer Obsidian sub-tweeted EA, writing: “The single player is awesome. The multiplayer is awesome. The games are radiant.
The answers even came from EA’s own employees. Vince Zampella, head of EA’s Respawn Entertainment – creator of single-player games Titanfall and Jedi: Fallen Order – responded with a hand-to-face emoji, while Jedi: Survivor’s design director simply posted a wink .
BioWare writer Patrick Weekes added: “Consider working until midnight for a good part of the year to help ship Mass Effect 2”.
And former Dragon Age series designer Sebastian Hanlon wrote: “‘Remember,’ said the band’s community manager, waiting for our flight to board, ‘just be more careful than usual what you say while we’re at it; you represent the whole company, whether you like it or not. Even if you _think_ you’re “off the show”.'”
The most high profile review came from Zach Mumbach, who was previously a producer of games such as Dead Space 2 and Dante’s Inferno at Visceral Games, the studio that EA shut down in 2017.
“This is the company that shut down my studio and laid off about 100 major developers because we were making a single-player game,” he said. wrote in a post retweeted more than a thousand times.
“Also, if you scale game ratings down to a 10-point scale, most EA games get a solid 6 or 7. Not because the developers are bad, but because the company forces them to rush games. EA management wouldn’t know what a “10” looks like in terms of video games.”
Hours after EA posted the original tweet, it appeared to backtrack on the criticism, assignment: « Well deserved roast. We’ll take that L because playing single player games makes it an 11.”
The tweet was sadly timed given that EA has recently started making more linear single-player games, after spending a significant amount of time dismissing their viability.
EA has appeared to be actively moving away from single-player experiences over the past decade, shutting down developer Dead Space’s Visceral games and canceling a Star Wars project from Uncharted frontman Amy Hennig.
In 2010, an EA executive even claimed that the traditional model of single-player games was “over”. More recently, in 2017, EA’s CFO suggested that gamers “don’t like [linear games] as much today as five years ago.
The success of Respawn’s 2019 release, Star Wars Jedi: Fallen Order, which was “played” by over 20 million people, helped EA warm up to the idea of releasing more single-player games.
EA’s upcoming single-player games include a Jedi sequel, a new Dragon Age title, and a Dead Space remake.