Although most eyes will be on Cameron Norrie on Friday when he takes on Novak Djokovic in the Wimbledon semi-finals, the 26-year-old Briton will likely share the limelight with a familiar face: his girlfriend Louise Jacobi.
When Norrie beat American Tommy Paul in straight sets on Sunday to reach the quarter-finals, Jacobi jumped from his seat at the All England Club and caught the attention of onlookers, who probably wondered who the excited spectator was in all bright pink.
Jacobi – a New York native who is currently based in London – is the founder and creative director of Please Don’t Touch, a Brooklyn-based interior design and textiles company with a high-end luxury aesthetic.
According to the company’s website, Jacobi oversees the entire creative process and strategy, which includes sourcing, development, and production, in addition to merchandising and sales. Jacobi’s business focuses on designing luxury products for interior design brands and fashion houses, including Calvin Klein.
Jacobi is also co-founder of Studio Virgo, a luxury fashion and home accessories brand. She has a bachelor’s degree in textile, graphic and product design, as well as a certificate in textile and fashion design from Central Saint Martins London Arts, according to her LinkedIn.
It is believed that Norrie and Jacobi have been dating for at least two years. Norrie has photos posted on his Instagram with Jacobi dating back to November 2019 – and the pair have photos together in Monaco, New Zealand and Italy.
In January 2020, Jacobi dubbed herself a “trainee” at the ASB Classic – New Zealand’s premier tennis tournament – where she was admittedly “still figuring out the rules of tennis”.
Jacobi was also front and center when Norrie became the first Briton to win the BNP Paribas Open in Indian Wells, California last October. After Norrie outlasted Georgian Nikoloz Basilashvili to win the BNP Paribas Open men’s singles title, the pair shared a kiss as they received the grand prize.
Norrie’s mother Helen said Jacobi “was calm”, adding: “I think she’s been good to him and they’re able to talk about other things outside of court.”
In an interview with The Times, Norrie said he and Jacobi “have a fight” when cooking together, “because Louise always wants to follow recipes to the letter while I prefer to go out and experiment a bit.”
By qualifying for Friday’s match, Norrie is now the fourth Briton to reach the Wimbledon semi-finals in the Open era.