HomeTechnologyMid-range iPhones will no longer have the latest Apple chips

Mid-range iPhones will no longer have the latest Apple chips

Earlier this year, an intriguing report by highly acclaimed analyst Ming-Chi Kuo revealed that Apple may keep the new A16 chip exclusively for iPhone 14 Pro models, while regular iPhone 14 models will get the A15 chip. from last year. In a new report, Kuo has now claimed that entry-level and mid-range iPhone models will no longer have Apple’s latest chips in the future as the company has changed its business strategy.

iPhone 14 with A15 chip

Apple is expected to announce four new iPhone models this year: iPhone 14, iPhone 14 Max (a larger 6.7-inch version that will replace the iPhone mini), iPhone 14 Pro, and iPhone 14 Pro Max. While the regular iPhone 14 models will retain the same design as the iPhone 13 with minimal internal upgrades, the Pro line will grab more attention with a new screen design and significant hardware upgrades. camera.

It wouldn’t be the first time that Apple has kept major upgrades like a new design exclusive to the more expensive iPhone models. In 2017, iPhone X was introduced with an all-new design, Face ID, and other new technologies, while iPhone 8 and iPhone 8 Plus were just better versions of iPhone 7.

However, iPhone 8 and iPhone X were powered by the same A11 Bionic chip. Apple followed this strategy in the following years with iPhone XR and iPhone XS, iPhone 11 and iPhone 11 Pro, etc. Now it looks like things are about to change.

Following Kuo’s report, the two 9to5Mac and Bloomberg confirmed by independent sources that only two of the four iPhone 14 models will receive a new faster chip. Although some analysts believe Apple will use a more powerful version of the A15 chip with 6GB of RAM instead of 4GB in the new phones, the architecture will be the same as found in the iPhone 13 chips.

At first we thought this might be a temporary move due to the global chip shortage, but now Kuo seems to think otherwise.

A new business strategy

In a report on his personal blog, Kuo noted that the huge differences between the mid-range iPhone 14 and the high-end iPhone 14 Pro should make the more expensive models even more popular with consumers. While previously the iPhone 14 Pro was expected to account for 40%-50% of new model sales by the end of 2022, the estimate has now been raised to 60%.

But here’s something that’s never been said before: Kuo is now claiming that, from now on, Apple’s latest chips will be exclusive to high-end iPhone models. In other words, the analyst believes that Apple will no longer release entry-level and mid-range iPhone models with its latest and greatest chips.

Keeping the new processor for the more expensive iPhone models will definitely make more people buy those models instead of the cheaper ones, which will lead to an increase in the average price of the iPhone. This means that Apple’s profits on iPhone sales will be even higher. Of course, Kuo also notes that this will also benefit camera vendors for high-end iPhones.

The latest processor chip will be exclusive to high-end iPhone models in the future, so a high proportion of high-end iPhone shipments will be the norm, favoring device component suppliers high end photography.

If that’s true, it looks like the days of having a full line of iPhones with the same new chip are over. On the other hand, it’s no surprise since Apple did something similar with the iPad line. The more expensive models are equipped with the same chips as the Macs, while the less expensive iPad models remain equipped with iPhone chips.

iPhone 14 launch and availability

If all goes as planned, Apple will likely introduce the iPhone 14 and iPhone 14 Pro in September. It should be noted that availability may be limited at launch due to supply issues.

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