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This influencer quit her Big Four job to create content full-time

  • Tanvi Shah grew her Instagram account from 5,000 to over 38,000 in about three years.
  • The 26-year-old decided to quit her job at the Big Four company after realizing she could earn so much.
  • Shah said the corporate world had affected his mental health and his job satisfaction was now higher.

When Tanvi Shah quit her job at a Big Four accounting firm, she knew she was taking a huge risk by giving up her monthly salary to become a full-time influencer.

“It was terrifying and I’m still very scared,” she told Insider. At first, her parents did not understand the potential of social media. “It was a huge relief for them to know that I have a base to lean on and the worst case scenario is that I can find another job.”

Shah said that when she started posting regularly on social media, she didn’t consider it to be her main source of income.

Then, when the pandemic started, she started spending more time creating videos offering career advice for social media platforms such as Instagram, TikTok and YouTube.

“I started investing more time in improving the quality of images and videos and in doing so, I worked with many companies,” she said.

“My audience grew rapidly as I talked about things that weren’t usually discussed like mental health when I worked in the corporate space and was South Asian.”

Shah’s content found an audience and within a year she was thinking about how she could monetize her followers.

Before Shah started creating better content, she had 5,000 followers on Instagram, which later doubled to 10,000 at the start of the pandemic. She now has over 38,000 followers on Instagram and around 70,000 on TikTok.

The social media influencer says her earnings per post depend on how much work she gets per month or what brand she works with.

“The aim has been to match my salary of £3,000 ($3,600) a month. The charge for a post starts from £200 ($242), but sometimes a big brand will opt for a content package , such as an Instagram reel and a TikTok video. The biggest deal was £1,500 ($1,819) for a brand that wanted three pieces of content.

Tanvi Shah wearing traditional South Asian jewelry

Tanvi Shah often shares her makeup and fashion looks on her social media accounts.

Tanvi Shah

Creating social media content started as a side hustle for Shah, but within a year opportunities presented themselves, from modeling jobs to presenting gigs on the radio. The London-born influencer then found she struggled to manage her time as a content creator alongside her corporate work.

“I was up at 6am to edit videos and realized there wasn’t as much job satisfaction in the corporate space and my passion shifted to social media, I So I had to weigh the decision,” Shah said.

“If I don’t try to do it full time, I never will. I wanted to give myself time freedom, so I decided to quit my job in the Big Four.”

Shah said that before he quit his job at the company, running a side business made him feel like he was having a double life. She became aware that former managers were checking her messages and this made her cautious. “I felt like I was Hannah Montana coming home from work and doing something completely opposite, but I have many sides.”

In the world of finance, there was a clear career path and progression schedule for Shah. However, she felt that it would affect her mental health.

“When I’m working for myself as a creator, I can manage my mental health by setting boundaries,” she said. “If I decide for a week that I can’t work, I won’t be paid out because of last month’s earnings.”

Having a background in accounting and consulting as well as knowing how to manage her money helped Shah become independent.

“What people don’t see is all the work that goes on behind the scenes. I’m very into self-management and I have at least five different apps and tools for planning and organizing,” he said. she declared.

“It helps me to know basic tax and accounting rules and a way to track profit and loss and expenses. I’m a finance girl and a nerd so it was second nature to watch how many profits I was making.”

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