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What happened to Dead or Alive 6 to turn the series from a growing bounce to a resounding flop?

Matt McMuscles Explores Short Development, Bad Marketing, and Other Issues Leading to DOA6’s Small Life

Dead or Alive was a fighting game franchise that Xbox fans held over the heads of PlayStation and Nintendo owners during the 2000s for its action to rival Tekken, its connections to Ninja Gaiden and of course the sexy girls – but DOA may soon be known only for its fan service-filled spin-offs.

Content creator Matt McMuscles just released the latest episode of his “What Happened?” series to explore the disappointing flop that is/was Dead or Alive 6

After Dead or Alive 5 pushed the franchise to new heights of popularity by reaching 12 million downloads, Koei Tecmo began work on the sequel in December 2017. Some of this game’s biggest problems, however, would seep at the heart of DOA6.

Koei Tecmo would reveal the title just 6 months later with an apparent emphasis on it being a more “serious” fighting game contender to try and shed the stigma of DOA being this series with bouncing boobies.

This apparent push to try and break into the more mainstream eSports market has left longtime fans worried that DOA might lose all of its unique elements in favor of a more sanitized look.

The game’s marketing would try to bounce back and appease fans by saying the sexy side was still there, but it seemed to many that Tecmo was speaking out of both sides of their mouths.

Dead or Alive 6 released in early 2019 to lackluster reviews and sales, and things wouldn’t really improve over its short lifespan.

DOA5’s blatant DLC strategy came back in full force with tedious unlocks for the new game which saw 4 season passes that could reach up to $90+ as well as the infamous hair color DLC fiasco.

Support for DOA6 would end after just over a year of release, and the series’ future prospects were further clouded in 2021 when producer Yohei Shimbori announced his departure from Koei Tecmo after 16 years. .

Meanwhile, fan service Dead or Alive Xtreme: Venus Vacation, which first released in 2017, is still getting new DLC, so this might just be the direction the franchise is taking moving forward. .

You can check out Matt McMuscles’ full breakdown of the DOA debacle below, and you can even see some quick cameos from someone familiar about the alleged cancellation of Dead or Alive 7.

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